The Fastest Surveying App

iOS and Android

Software by The King Brothers 🔥

Identify Your Ideal Customer Profile (ICP)

Energy flows where attention goes. Before trying to win new work, you need to decide what type of work you need/ want. Otherwise you'll be wasting your time and marketing budget.

  • Framework deals with housing companies. Slimmer profit margins and high work volumes
    Do you want framework (2-5 year deals) with housing associations getting £35 - £55 per property? Smaller companies often find there's no profit in this type of work. You'll need to have slick systems if this is your ideal client.
  • Portfolio companies, fit out companies, large portfolio clients or franchises have deep pockets but want top-tier service
    Do you want to target property companies, fit out companies, large portfolio clients or franchises? They want top quality service and are willing to pay for it. If you look after them they may stay for 20 years… not 3 or 4.
  • Commercial clients are more likely to accept your initial quote. So you can charge more. But projects are time-sensitive
    Many surveyors find working for commercial clients easier than domestic clients. They're often less concerned with price, and more concerned with timescales. But you may find these clients harder to come by.
  • Domestic clients are more price-sensitive. They shop around more. But they're less time-sensitive. And the volume of work is higher
    With domestic clients, you generally can't charge as much. Their need for an asbestos survey might not be as urgent, so they have time to shop around more. Expect lots of back and forth with clients. travelling to pick up keys, that sort of thing. It's not for everyone, but there's a high volume of work available if you know where to look.

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Create a Marketing and Sales Strategy