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Using Your Website Effectively

Your website is really important. It has to be accessible, informative, visible, friendly and responsive. Here are some tips that will bring in more work from your website.

  • Get more leads by creating landing pages for all of the different areas you serve
    Some of our fastest-growing clients create unique landing pages for every single geographical area they serve. Right down to the small towns. You'll want to mirror the search terms that people type into Google, like "Asbestos Services in Gateshead" – but a word of warning here, make sure the landing pages aren't just carbon copies of each other. Each page should be unique and relevant to the reader, otherwise Google will penalise you and your rankings will suffer.
  • Be responsive. Sales usually go the first company to respond
    You'll get more work than your competitors if you respond to website enquiries straightaway. Not a few days later. 78% of sales go to the first company to respond. [1]
  • Optimise your website for search engines
    Use a tool like Ubersuggest to make sure your website is optimised properly for search engines. A few tweaks here and there will make a big difference to your website rankings. Ensure your website loads quickly and don't just stuff pages with keywords – although including some keywords is important – your website copy should be easily scanned and understood by humans too.
  • Get more website enquiries by publishing testimonials and case studies from happy customers
    Establishing trust is one of the main barriers to making sales. So help new clients see how trustworthy you are by including positive comments from previous clients on your website along with their face or company logo. You can take this one step further by creating a testimonials page.

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